The high-end Italian sports car brand is sought after by women in China as much as luxury brands such as clothes, bags or jewelry. Ferrari is a symbol of luxury, quality, and speed. Most of the rich people around the world aspire to own at least one car bearing this brand.

Limited production, expensive prices, not having money to buy a car and many other things have made the name Ferrari a desire to own many people.

Ferraris look even more beautiful when placed next to a noble lady. This has led to a significant change in car purchasing sales. Women with a passion for high-speed supercars have changed the game by taking over a quarter of the customers buying Italian sports cars. China in particular has emerged as an attractive market for the sports car maker, thanks to its popularity among women.

In the rest of the world, 95% of all Ferraris are bought by men, while in China this percentage drops to 80%.

Speaking at the auto show in Beijing, Ferrari boss Amedeo Felisa said: “The average age of Ferrari buyers in China is 10 years younger than in the rest of Europe. And in China, there are many brave women participating in business and running large enterprises. They have money and they can afford to buy a Ferrari.”

He further added, “The change in this ratio was a surprise and very welcome for us, China is a potential market. When people work hard and achieve success, they want rewards. And obviously, the reward of a Ferrari is well deserved and aspirational for many women.”

Also according to Bloomberg, China, Hong Kong (China) and Taiwan (China) account for 12% of Ferrari’s sales in 2022, with nearly 1,600 cars. Luxury consumption is a norm for China’s upper class, but the trend is no longer limited to handbags, shoes or gemstone jewelry. They have a lot of options and a car is a smart choice.

Speaking of shopping, China is a lucrative “piece of cake”, attracting a lot of big brands around the world. China’s 1.4 billion people were once seen as an untapped “gold mine” for Western brands.

High incomes and untapped shopping demand in the world’s second-largest economy are expected to serve as a decades-long source of growth for foreign companies. Giants Louis Vuitton, Hermes, Gucci or Nike all focus on developing their businesses here. Even iconic London stores like Harrods are setting up memberships in Shanghai to serve their customers. service for the rich