Steph Curry, star of the Golden State Warriors, is used to nights like this. Curry is no stranger to the spotlight of All-Star Weekend, having been selected as an All-Star seven times and having competed in the 3-Point Contest seven times himself.

The two-time league MVP missed last year’s All-Star Game due to ιnjury, so he’s eager to get back on the court as a starter for Team LeBron this year—especially so that he can debut the Curry Brand.

A player said, “It’s humbling, pretty amazing to rock your own shoes, rock your own brand, and what we stand for on the bright lights of an All-Star Game stage.”

In 2020, Steph Curry and Under Armour unveiled Curry Brand, a spinoff storefront dedicated solely to Curry merchandising that features Curry’s own logo and clothes and allows him to recruit athletes from different sports to wear his brand. In 2013, Curry inked a contract with Under Armour, and in 2015, he released his first trademark shoe.

“It’s not something I take for granted, and I’m obviously grateful for the opportunity to spread the word about what this brand stands for and how people can get involved in it.”

Steph Curry will be wearing the ‘Wish Flow’ 8s to tonight’s All-Star Game, and for every point he scores, he will give $1,000 to Good Sports. Good Sports is a charity that gives away free sports gear to underprivileged kids.